The More You Know Rebrand

For the planned 2021 rebrand of The More You Know, NBCUniversal tasked my team with pitching new logo options. My design was ultimately selected to represent the iconic public service campaign for 2022-2023. The new logo was a deliberate evolution, intentionally calling back to the brand’s iconic rainbow while providing a modern and fresh visual identity.

In addition to the logo, I also produced a suite of vector illustrations for social media and on-screen visuals and assisted in the development of the new brand guidelines.

Honestly, the logo was a last minute ask to our team, and I just quickly threw together the safest logo possible after looking at previous branding… and they picked it.