I spent four years at SAP, where I specialized in creating a wide range of visual assets for B2B marketing. My work included illustration, animation, and post-production to support a variety of campaigns. This built on an earlier role where I focused on designing illustrations for customer success stories, helping to visually translate complex client achievements into clear and engaging narratives.

SAP Branded Collaborations

Success Story Illustrations

ioi animated LOGO

Post-production videos

SAP BRANDED COLLABORATIONS:

I produced a series of infographics designed to complement video content and story briefs. Each illustration was meticulously crafted to adhere to SAP's brand guidelines, including the use of their signature motion band and branded colors. The visuals were customized to feature the partner company's headquarters and related imagery, and a key consideration in the process was designing each illustration with future animation in mind, ensuring a seamless transition from static to motion content.

SONY INTERACTIVE ENTERTAINMENT

CATERPILLAR

AMERICAN HOTEL REGISTER

PHILLIPS 66

NEWPORT NEWS SHIPBUILDING

CHARLES MACHINE WORKS

CUSTOMER SUCCESS STORY ILLUSTRATIONS

I was tasked with designing the logo for SAP's Innovation Office Insights team. The logo would be a key visual asset for sales enablement content, appearing across both print and video materials. The creative brief called for a design that was simple, visually appealing, and consistent with SAP's corporate branding. After a thorough process of many iterations, we finalized the 'iOi' logo. This design was ultimately approved and featured alongside messaging from SAP's Chief Innovation Officer, highlighting its importance in the company's strategic communications.