At NBCUniversal's Content Innovation Agency (CIA), I worked as a visual designer creating innovative ad products for the Peacock streaming platform. In close collaboration with creative directors and clients, I produced a range of engaging ad formats, including Solo, Binge, and Pause Ads. These unique products, from five-second pre-roll spots to strategic in-show pauses, required a blend of technical skill and creative problem-solving. I delivered high-quality, on-brand visuals by seamlessly integrating client assets with supplementary stock imagery using Photoshop, Illustrator and After Effects.
NOTE: This work was performed from 2020-2022, a period when streaming was rapidly evolving and these ad products were a completely new concept for the industry. At the time of Peacock’s launch, these ads were a first-of-their-kind offering, setting a new standard for in-program advertising. The meticulous detail and craftsmanship in each visual was completed before the widespread use of AI tools, underscoring the high level of manual expertise required to produce this groundbreaking work.
BEL-AIR
CONTEXTUAL
PAUSE ADS
I was brought on to design a contextual ad campaign for Peacock's Bel-Air while the show was still in production. The clients were Dove, Lexus, Xfinity and Target. The work was defined by a series of constraints: a severe lack of official photography, a visual identity that was still being established, and the need to work with images that were from pre-production and subject to strict legal approval. As a fan, this project was very fun but also a test of my ability to deliver high-quality visual content under significant limitations.
BEL-AIR x DOVE | Pause Ad
BEL-AIR x LEXUS | Pause Ad
Specifically, the clients wanted to feature the main character in a Bel-Air jersey, which we had no images of. I was able to solve this problem by digitally creating a believable jersey from scratch, seamlessly integrating it into our existing production stills. The ad campaign was a big success, and my creative solution proved that I can deliver high-quality, on-brand visuals even when working with significant constraints.
BEL-AIR x XFINITY | Pause Ad
BEL-AIR x TARGET | Pause Ad
Apartments.com + Peacock
My creative director and I took creative ownership of the Apartments.com ad campaigns, which allowed us to build a highly collaborative and trusting relationship with the client. I worked with a vast library of exclusive assets, including multiple gigabytes of footage and stills of the campaign's iconic star, Jeff Goldblum as Brad Bellflower, Inventor of the Apartminternet. Our client's enthusiasm for bold ideas empowered us to explore and execute more ambitious concepts, leading to a dynamic and memorable ad series that was both creatively rewarding and highly successful.
NOTE: As a child I loved the movie Cats & Dogs (2001), where Jeff Goldblum plays a scientist father trying to create a vaccine for being allergic to dogs. So when the ad campaign was about pet friendly apartments, I took any opportunity I had to use a similar beagle to the main character of that film. Just a fun easter egg.
Binge Ad | Q3 2021
Solo Ad | Q3 2021
Solo Ad | Q2 2021
Binge Ad | Q2 2021
Binge Ad | Q1 2021
Solo Ad | Q1 2021
UNUSED AD “Birdhouse/Toy Goldblum”
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UNUSED AD “Free Squeaks”
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UNUSED AD “Rolling Out this Episode”
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UNUSED AD “Pet Friendly Listings”
STATE FARM + PEACOCK
Creating ad products for State Farm meant operating within an incredibly specific and strict set of branding rules. The challenge was to design ads that were also contextual and creatively relevant to the shows they were featured alongside. I consistently delivered fresh and engaging visuals by mastering the brand's guidelines, showing my ability to find creative solutions that both satisfy client demands and resonate with a targeted audience.
STATE FARM x SAVED BY THE BELL | Solo Ad
STATE FARM x RUTHERFORD FALLS | Solo Ad
STATE FARM x OFFICE “Break Room” Pause Ad
STATE FARM x OFFICE “Michael Scott’s Desk” Pause Ad
STATE FARM x TOP CHEF: FAMILY STYLE Pause Ad
STATE FARM x RUTHERFORD FALLS Pause Ad
MISCELLANEOUS
KELLOGG’S “A-MAZE-ING” Pause Ad
GEICO “Staring Contest” Pause Ad
Capital One | The Office Binge Ad