NBCUniversal’s Creative Partnerships works alongside clients to help integrate their brands into NBC’s stories. I worked as a visual designer creating innovative ad products for corporate partners for the Peacock streaming platform. In close collaboration with creative directors and clients, I produced a range of engaging ad formats, including Solo, Binge, and Pause Ads.

These unique products, from five-second pre-roll spots to strategic in-show pauses, required a blend of technical skill and creative problem-solving. I delivered high-quality, on-brand visuals by seamlessly integrating client assets with supplementary stock imagery using Photoshop, Illustrator and After Effects.

This work was performed from 2020-2022, a period when streaming was rapidly evolving and these ad products were a completely new concept for the industry. At the time of Peacock’s launch, these ads were a first-of-their-kind offering, setting a new standard for in-program advertising. The meticulous detail and craftsmanship in each visual was completed before the widespread use of AI tools, underscoring the high level of manual expertise required to produce this groundbreaking work.

Adobe Creative Cloud, Photoshop, Illustrator, After Effects, Premiere, InDesign, Figma, Microsoft Office, PowerPoint, Stock Imagery + Production Stills.