As a multidisciplinary designer for NBC News Creative Partnerships, I was responsible for producing a wide range of high-impact, client and consumer-facing materials for a portfolio of high-level clients. I collaborated with teams across NBC News, MSNBC, CNBC, and TODAY to develop and execute campaigns across broadcast and digital platforms. My deliverables were diverse, ranging from video and on-air elements like billboards and picture-in-picture ads to supporting assets such as pitch decks, mock-ups, and various digital banners. This role required me to be adaptable and highly skilled across different media to ensure every campaign was on-brand and effective.
CNBC + NASDAQ
For an advertorial for NASDAQ, I produced several animated infographics for an article featured on CNBC.com
TODAY + AMEX
For 2019’s Small Business Saturday, AMEX took over the plaza on the TODAY Show. I produced branding, banners, and pennant flags for the activation.
TODAY + PEPSI
On TODAY, before the kickoff of the NFL’s 2020 Season, Pepsi took over the plaza. I produced barricade banners, pennant flags, and foam fingers for the activation.
NBC News
Marketing Thurdays
Back in 2020, during the COVID pandemic, I started a weekly email called News Marketing Thursdays to help boost the team's morale. I'd send it out to the entire NBC News Team with a new illustration of the Peacock mascot—kind of a stand-in for all of us—and a simple icebreaker question to get people talking. It was a small way to help everyone feel a little more connected during a pretty rough time.
